REPURPOSING YOUR LISTING PHOTOS: 3 TIMELESS SHOTS THAT LIVE ON BEYOND THE SALE

2 Minute Read | By Lauren Maloney Real estate is a hyper-local business, and your photos should help you sell your expertise in your market. Prove that you’re a specialist in everything from the architectural style of homes to the natural scenery and popular hot spots by getting extra mileage out of your listing photography. Repurposing your listing photography investment can save you money on … Continue reading REPURPOSING YOUR LISTING PHOTOS: 3 TIMELESS SHOTS THAT LIVE ON BEYOND THE SALE

WHY 3D IS A BUZZKILL

3 Minute Read | By Lauren Maloney All industries can fall victim to bad marketing trends, and, unfortunately, the real estate sector hasn’t been spared. We all remember QR code yard signs, warped 360-degree panoramas and the cheesy Ken Burns effect. Through it all, quality real estate photography has triumphed over the short-term lure of novelty technologies. From now archaic newspaper ads to modern social … Continue reading WHY 3D IS A BUZZKILL

STAY IN YOUR LANE: HOW HIRING PROFESSIONAL PHOTOGRAPHERS SAVES YOU MONEY

3 Minute Read | By Kendall Jarvis Time is money and you need to make the most of both, especially in real estate. Don’t waste your time acting like an amateur real estate photographer snapping photos with your iPhone. For around $150 you can have a pro do the job and return the photos to you in as little as 14 hours. Hire a professional … Continue reading STAY IN YOUR LANE: HOW HIRING PROFESSIONAL PHOTOGRAPHERS SAVES YOU MONEY

CHEAT SHEET: PHOTO EDITING TERMS FOR REAL ESTATE AGENTS

2 Minute Read | By Lauren Maloney Professional photographers make a bunch of tweaks to your photos behind the scenes that have a huge impact. Here is a guide to talking the photography talk even if you can’t walk the walk. Use the guide to communicate changes you may need or to criticize your colleagues inferior photos–up to you! Perspective While negotiating a deal you probably … Continue reading CHEAT SHEET: PHOTO EDITING TERMS FOR REAL ESTATE AGENTS

THE ETHICAL USE OF PHOTOSHOP IN REAL ESTATE MARKETING

2 Minute Read | By Lauren Maloney Marketing or Misleading? The home-buying process now starts online, which makes it critical to present your listing in the most appealing way possible. From creative word play in your property description to engaging imagery in your online tour, the intent should be to attract attention to the home, never to misguide offers. Digital manipulation is ubiquitous in online … Continue reading THE ETHICAL USE OF PHOTOSHOP IN REAL ESTATE MARKETING

7 WAYS FLOOR PLANS IMPROVE RENTAL PROPERTY MARKETING

4 Minute Read | By Kendall Jarvis Renting is on the rise. Single-family homes prices have grown 75 percent faster than rents in the last five years. In many markets renting looks far more financially attractive than entering into a long term mortgage. Air tight lending practices and the lack of entry level inventory met with student loan debts and job market instabilities have contributed to the rise … Continue reading 7 WAYS FLOOR PLANS IMPROVE RENTAL PROPERTY MARKETING

TIPS FOR RUNNING YOUR OWN FACEBOOK REAL ESTATE CAMPAIGN (PLUS A NEW TOOL THAT DOES IT ALL FOR YOU)

2 Minute Read | by Kendall Jarvis You probably already use Facebook to share funny photos or keep in touch with friends. But you aren’t sure how to use it to build your professional real estate network. You’re not alone. Each of Facebook’s 2.4 billion monthly users sees well-targeted advertisements every time they log in. Few of them, though, are taking advantage of that resource … Continue reading TIPS FOR RUNNING YOUR OWN FACEBOOK REAL ESTATE CAMPAIGN (PLUS A NEW TOOL THAT DOES IT ALL FOR YOU)

MOST REAL ESTATE AGENTS AREN’T USING THE RIGHT FILE TYPE

As a realtor you can easily school anyone on the hidden costs in investing in opportunity zones, no problem but technical photography file terminology might not necessarily be your forte. Don’t worry–we got you. We will define key photography vocabulary terms so you can market your property without losing your mind. Resolution Resolution describes the clarity of the image. As the resolution goes up, the … Continue reading MOST REAL ESTATE AGENTS AREN’T USING THE RIGHT FILE TYPE

10 WAYS INVESTING IN VIRTUAL STAGING CAN MAKE YOU MORE MONEY

6 Minute Read | Lauren Maloney Real estate is an old school business but adopting new technology is having a huge impact on savvy agents’ bank accounts. Don’t get stuck in the past. Here are just a few ways virtual staging technology can make you more money. 1. Pay Less Than for Physical Staging Real estate agents often use physical or virtual staging to breathe new life … Continue reading 10 WAYS INVESTING IN VIRTUAL STAGING CAN MAKE YOU MORE MONEY

INMAN CONNECT LAS VEGAS 2019: COLLABORATE, DON’T JUST COOPERATE

5 Minute Read | Tim Rose Despite all the talk of lawsuits, unease, and concerns, there was a central message I kept hearing at the Inman Conference in Las Vegas: It’s time to work together. Over the years attending these conferences there is usually a little bit of fear and anxiety in the air. Zillow is coming for us. Redfin is coming for us. Compass is coming for us. … Continue reading INMAN CONNECT LAS VEGAS 2019: COLLABORATE, DON’T JUST COOPERATE