2 Minute Read | By Lauren Maloney Real estate is a hyper-local business, and your photos should help you sell your expertise in your market. Prove that you’re a specialist in everything from the architectural style of homes to the natural scenery and popular hot spots by getting extra mileage out of your listing photography. Repurposing your listing photography investment can save you money on … Continue reading REPURPOSING YOUR LISTING PHOTOS: 3 TIMELESS SHOTS THAT LIVE ON BEYOND THE SALE
3 Minute Read | By Lauren Maloney All industries can fall victim to bad marketing trends, and, unfortunately, the real estate sector hasn’t been spared. We all remember QR code yard signs, warped 360-degree panoramas and the cheesy Ken Burns effect. Through it all, quality real estate photography has triumphed over the short-term lure of novelty technologies. From now archaic newspaper ads to modern social … Continue reading WHY 3D IS A BUZZKILL
2 Minute Read | By Lauren Maloney Marketing or Misleading? The home-buying process now starts online, which makes it critical to present your listing in the most appealing way possible. From creative word play in your property description to engaging imagery in your online tour, the intent should be to attract attention to the home, never to misguide offers. Digital manipulation is ubiquitous in online … Continue reading THE ETHICAL USE OF PHOTOSHOP IN REAL ESTATE MARKETING
6 Minute Read | Lauren Maloney Real estate is an old school business but adopting new technology is having a huge impact on savvy agents’ bank accounts. Don’t get stuck in the past. Here are just a few ways virtual staging technology can make you more money. 1. Pay Less Than for Physical Staging Real estate agents often use physical or virtual staging to breathe new life … Continue reading 10 WAYS INVESTING IN VIRTUAL STAGING CAN MAKE YOU MORE MONEY
2 Minute Read | Kendall Jarvis Before the average buyer even considers visiting your property, they will look at your photos. With so much competition in the real estate market, you cannot afford what you lose when you just take a few pictures with your iPhone. The gap in photo quality between the average smartphone and a professional photographer’s equipment is substantial. But you also … Continue reading HOW MUCH DO BAD REAL ESTATE PHOTOS COST YOU?
Finding the balance between too many photos and too few can be difficult. Regardless of region, price point and size of home the data points to one specific quantity of photos. Continue reading HOW MANY LISTING PHOTOS TO INCLUDE IN YOUR REAL ESTATE MARKETING