REPURPOSING YOUR LISTING PHOTOS: 3 TIMELESS SHOTS THAT LIVE ON BEYOND THE SALE

2 Minute Read | By Lauren Maloney Real estate is a hyper-local business, and your photos should help you sell your expertise in your market. Prove that you’re a specialist in everything from the architectural style of homes to the natural scenery and popular hot spots by getting extra mileage out of your listing photography. Repurposing your listing photography investment can save you money on … Continue reading REPURPOSING YOUR LISTING PHOTOS: 3 TIMELESS SHOTS THAT LIVE ON BEYOND THE SALE

STAY IN YOUR LANE: HOW HIRING PROFESSIONAL PHOTOGRAPHERS SAVES YOU MONEY

3 Minute Read | By Kendall Jarvis Time is money and you need to make the most of both, especially in real estate. Don’t waste your time acting like an amateur real estate photographer snapping photos with your iPhone. For around $150 you can have a pro do the job and return the photos to you in as little as 14 hours. Hire a professional … Continue reading STAY IN YOUR LANE: HOW HIRING PROFESSIONAL PHOTOGRAPHERS SAVES YOU MONEY

CHEAT SHEET: PHOTO EDITING TERMS FOR REAL ESTATE AGENTS

2 Minute Read | By Lauren Maloney Professional photographers make a bunch of tweaks to your photos behind the scenes that have a huge impact. Here is a guide to talking the photography talk even if you can’t walk the walk. Use the guide to communicate changes you may need or to criticize your colleagues inferior photos–up to you! Perspective While negotiating a deal you probably … Continue reading CHEAT SHEET: PHOTO EDITING TERMS FOR REAL ESTATE AGENTS

THE ETHICAL USE OF PHOTOSHOP IN REAL ESTATE MARKETING

2 Minute Read | By Lauren Maloney Marketing or Misleading? The home-buying process now starts online, which makes it critical to present your listing in the most appealing way possible. From creative word play in your property description to engaging imagery in your online tour, the intent should be to attract attention to the home, never to misguide offers. Digital manipulation is ubiquitous in online … Continue reading THE ETHICAL USE OF PHOTOSHOP IN REAL ESTATE MARKETING

7 WAYS FLOOR PLANS IMPROVE RENTAL PROPERTY MARKETING

4 Minute Read | By Kendall Jarvis Renting is on the rise. Single-family homes prices have grown 75 percent faster than rents in the last five years. In many markets renting looks far more financially attractive than entering into a long term mortgage. Air tight lending practices and the lack of entry level inventory met with student loan debts and job market instabilities have contributed to the rise … Continue reading 7 WAYS FLOOR PLANS IMPROVE RENTAL PROPERTY MARKETING

MOST REAL ESTATE AGENTS AREN’T USING THE RIGHT FILE TYPE

As a realtor you can easily school anyone on the hidden costs in investing in opportunity zones, no problem but technical photography file terminology might not necessarily be your forte. Don’t worry–we got you. We will define key photography vocabulary terms so you can market your property without losing your mind. Resolution Resolution describes the clarity of the image. As the resolution goes up, the … Continue reading MOST REAL ESTATE AGENTS AREN’T USING THE RIGHT FILE TYPE

10 WAYS INVESTING IN VIRTUAL STAGING CAN MAKE YOU MORE MONEY

6 Minute Read | Lauren Maloney Real estate is an old school business but adopting new technology is having a huge impact on savvy agents’ bank accounts. Don’t get stuck in the past. Here are just a few ways virtual staging technology can make you more money. 1. Pay Less Than for Physical Staging Real estate agents often use physical or virtual staging to breathe new life … Continue reading 10 WAYS INVESTING IN VIRTUAL STAGING CAN MAKE YOU MORE MONEY

5 THINGS YOU’RE NOT DOING TO MARKET YOUR RENTAL PROPERTY THAT WILL HURT YOUR BOTTOM LINE

There’s no denying it, ineffectively marketing your rental portfolio will inevitably hurt the profitability of your investment. Here are some easy marketing tips to get your rental leased fast and keep you in the green. Continue reading 5 THINGS YOU’RE NOT DOING TO MARKET YOUR RENTAL PROPERTY THAT WILL HURT YOUR BOTTOM LINE

HOW MUCH DO BAD REAL ESTATE PHOTOS COST YOU?

2 Minute Read | Kendall Jarvis Before the average buyer even considers visiting your property, they will look at your photos. With so much competition in the real estate market, you cannot afford what you lose when you just take a few pictures with your iPhone. The gap in photo quality between the average smartphone and a professional photographer’s equipment is substantial. But you also … Continue reading HOW MUCH DO BAD REAL ESTATE PHOTOS COST YOU?